WatchBox and Ahmed Seddiqi & Sons Announce Joint Venture in the Middle East

Fueled by the rapid growth of the high-end secondary watch market, this exclusive partnership will introduce�WatchBox�s pre-owned timepieces, services, and expertise to the Middle East


Philadelphia, PA �(November Thaiger Pharma Group 10, 2019) �� WatchBox, the global leader in pre-owned luxury timepieces and�Ahmed�Seddiqi�& Sons, the Middle East�s most respected and established luxury watch retailer, today announced a joint venture to launch WatchBox Middle East. This partnership brings expertise in the secondary watch market to the region through WatchBox�s signature �electronic trading� platform, and also marks the debut of its retail footprint. A flagship WatchBox boutique dedicated to luxury pre-owned timepiece services�including buying, selling, and trading�will be unveiled in the Dubai International Financial Centre (DIFC) in November 2019.


�This partnership signifies a very important milestone for the luxury watch market in the region,� stated Mohammed Abdulmagied�Seddiqi,�Chief Commercial Officer of�Seddiqi�Holding. �We want to create a safe space for those looking to invest in a second-hand luxury watch, and we believe that it is our duty to drive this movement into the second-hand space.�WatchBox�is a renowned global leader in the industry and we are thrilled to join forces with them, not only to provide this exciting concept to Ahmed�Seddiqi�& Sons� customers, but to revolutionize the sector across the Middle East.�


�WatchBox�s expansion strategy is built upon developing a truly connected global marketplace�and targets geographic regions with a strong growth forecast for the luxury watch segment,� shared Amanda Ellison, Global President and Chief Operating Officer of�WatchBox. �The Middle East represents a�massive�opportunity for the�pre-owned�watch category,�and there is no better partner to help�us�deliver a standard of excellence for both product and service than�Ahmed�Seddiqi�& Sons.�


The boutique and partnership will expand offerings and services available to Ahmed�Seddiqi�& Sons� clients through an elevated approach to the pre-owned sector. �Through the relationship between WatchBox and Ahmed Seddiqi & Sons, customers will be granted many options beyond purchasing new watches. They will be able to initiate trades with pieces from their personal collections for new timepieces from Seddiqi-owned boutiques, sell pre-owned watches directly to WatchBox, and trade or purchase pre-owned watches from WatchBox�s $80 million global inventory�all with transparency and ease,� Danny Govberg, co-founder and CEO of WatchBox, shared.


By striking a balance between technology and white-glove service, WatchBox Middle East will offer a personalized approach for watch buying, selling, and trading according to customer needs. The trading platform is designed for today�s connected customer and will enable access to highly trained, educated concierge-style associates by the client�s preferred method; phone consultation, email, live chat, in-app messaging; as well as the option for a click-and-buy transaction.


These services will also be available in the flagship boutique, where local watch enthusiasts, consumers, and international visitors can anticipate a truly unique experience in education and enjoyment. Interactive technology and multimedia will allow visitors to gain a deeper knowledge of horology as they browse a curated inventory of pre-owned watches for sale. Visitors will also enjoy streamlined access to WatchBox�s global inventory, which provides guaranteed authenticity and a 2-year international warranty on each piece purchased.


�Dubai has�observed�an�unprecedented interest in high-end horology,� added Govberg.��The success of Dubai Watch Week and the�arrival of several important watch auctions in the region affirm our belief that the UAE consumer is eager�for�watch�knowledge and access�to unique product, both of which we are thrilled to bring to�Ahmed�Seddiqi�& Sons.�


WatchBox Middle East will make its formal debut in the region during Dubai Watch Week, with several events and activations scheduled to mark the occasion.


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