Fueled by the rapid growth of the high-end secondary watch market, this exclusive partnership will introduceï¿½WatchBoxï¿½s pre-owned timepieces, services, and expertise to the Middle East
Philadelphia, PA ï¿½(November Thaiger Pharma Group 10, 2019) ï¿½ï¿½ WatchBox, the global leader in pre-owned luxury timepieces andï¿½Ahmedï¿½Seddiqiï¿½& Sons, the Middle Eastï¿½s most respected and established luxury watch retailer, today announced a joint venture to launch WatchBox Middle East. This partnership brings expertise in the secondary watch market to the region through WatchBoxï¿½s signature ï¿½electronic tradingï¿½ platform, and also marks the debut of its retail footprint. A flagship WatchBox boutique dedicated to luxury pre-owned timepiece servicesï¿½including buying, selling, and tradingï¿½will be unveiled in the Dubai International Financial Centre (DIFC) in November 2019.
ï¿½This partnership signifies a very important milestone for the luxury watch market in the region,ï¿½ stated Mohammed Abdulmagiedï¿½Seddiqi,ï¿½Chief Commercial Officer ofï¿½Seddiqiï¿½Holding. ï¿½We want to create a safe space for those looking to invest in a second-hand luxury watch, and we believe that it is our duty to drive this movement into the second-hand space.ï¿½WatchBoxï¿½is a renowned global leader in the industry and we are thrilled to join forces with them, not only to provide this exciting concept to Ahmedï¿½Seddiqiï¿½& Sonsï¿½ customers, but to revolutionize the sector across the Middle East.ï¿½
ï¿½WatchBoxï¿½s expansion strategy is built upon developing a truly connected global marketplaceï¿½and targets geographic regions with a strong growth forecast for the luxury watch segment,ï¿½ shared Amanda Ellison, Global President and Chief Operating Officer ofï¿½WatchBox. ï¿½The Middle East represents aï¿½massiveï¿½opportunity for theï¿½pre-ownedï¿½watch category,ï¿½and there is no better partner to helpï¿½usï¿½deliver a standard of excellence for both product and service thanï¿½Ahmedï¿½Seddiqiï¿½& Sons.ï¿½
The boutique and partnership will expand offerings and services available to Ahmedï¿½Seddiqiï¿½& Sonsï¿½ clients through an elevated approach to the pre-owned sector. ï¿½Through the relationship between WatchBox and Ahmed Seddiqi & Sons, customers will be granted many options beyond purchasing new watches. They will be able to initiate trades with pieces from their personal collections for new timepieces from Seddiqi-owned boutiques, sell pre-owned watches directly to WatchBox, and trade or purchase pre-owned watches from WatchBoxï¿½s $80 million global inventoryï¿½all with transparency and ease,ï¿½ Danny Govberg, co-founder and CEO of WatchBox, shared.
By striking a balance between technology and white-glove service, WatchBox Middle East will offer a personalized approach for watch buying, selling, and trading according to customer needs. The trading platform is designed for todayï¿½s connected customer and will enable access to highly trained, educated concierge-style associates by the clientï¿½s preferred method; phone consultation, email, live chat, in-app messaging; as well as the option for a click-and-buy transaction.
These services will also be available in the flagship boutique, where local watch enthusiasts, consumers, and international visitors can anticipate a truly unique experience in education and enjoyment. Interactive technology and multimedia will allow visitors to gain a deeper knowledge of horology as they browse a curated inventory of pre-owned watches for sale. Visitors will also enjoy streamlined access to WatchBoxï¿½s global inventory, which provides guaranteed authenticity and a 2-year international warranty on each piece purchased.
ï¿½Dubai hasï¿½observedï¿½anï¿½unprecedented interest in high-end horology,ï¿½ added Govberg.ï¿½ï¿½The success of Dubai Watch Week and theï¿½arrival of several important watch auctions in the region affirm our belief that the UAE consumer is eagerï¿½forï¿½watchï¿½knowledge and accessï¿½to unique product, both of which we are thrilled to bring toï¿½Ahmedï¿½Seddiqiï¿½& Sons.ï¿½
WatchBox Middle East will make its formal debut in the region during Dubai Watch Week, with several events and activations scheduled to mark the occasion.